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Client

 Innovation Center of a New Zealand University focused on Health Sciences

Client Need:

• A mobile, lightweight molecular diagnostic technology and device was developed at the University.
• Its Innovation center wanted to study the market potential in India.
• As per Aagami's suggestion, client agreed to include regulatory overview and potential partners in the study.

Solution Approach

• Aagami involved a team of a senior and a junior researcher to conduct secondary and primary research to assess and collect market data.
• Identified Competitors and their product ranges and also did a brief comparison analysis.
• Prepared a crisp and concise report with data, analysis and recommendations
• Also prepared a regulatory overview document
• Captured the potential end users of the product as well as shortlisted potential partners
• Offered consulting support for Partnership Development and India Market Entry with a clearly defined Partnering Strategy and roadmap to achieve the goal.

Results

• The report helped the University in determining conclusively on India market initiative.
• Pleased with the report, the University appointed Aagami to find a licensing partner in India.

Downloadable Version: