Indian company officials said that it will leverage their substantial existing pharmaceutical marketing and sales infrastructure that covers dermatologists and general physicians, to launch this new product line. Australian company CEO said the latest Indian agreement was another milestone in the company's commercial strategy to roll out its personal care products globally. She said India, with a population of over 1.2 billion people represented a large scale market opportunity for her company.

They are expected to launch a full dermatological line of personal care products in India if the first three products are a success.